By instituting 3 Simple Rules, plus a customer retention plan, dealerships can dramatically increase Service and Parts Gross Profits at a critical time when front-end sales are slowing down. A dealership averaging 500 Customer Pay Repair Orders (CPRO) per month can increase Service Gross Profits by hundreds of thousands of dollars a year. Examples and figures are given that demonstrate how to achieve a $690K+ profit improvement over a 12 month period.

Key takeaways:

  • Increase your Service and Parts customer base by 10% per year via a retention promotion program
  • Make Quick lube selling and profitability a reality; gain over $200K in additional sales by following process
  • Adjust Profit Margins to 45% on Parts, 75% on Labor
  • Calculate how 100% Menus and MPIs increase hours per RO by .8 – 1.0
  • Establish processes that become “company policy” – not optional

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